The most timeless product to mother earth herself, is a period piece in retrospect of how society deals with products like these. By showing the guilt but also the mesmerising beauty of how we deal with this unsustainable product we can’t get rid of.
Its function slowly disappears at the end of the consumption chain. It starts to shine and evolves by the light and it’s brought to life by the wind. It leaves people blinded when we, as a society, start to recognise how this intangible life begins.
The plastic bag could easily be regarded as the epitome of the throw-away consumerism culture we live in today. It is an unsustainable, irresponsible and damaging element in our lives. Yet it is hard to imagine a Dutch landscape without a rogue plastic bag floating through it. They end up everywhere, on the land and in the seas with an irreversible impact. Humankind has been mass producing foundlings for mother earth to take care of. Since my early days as a photographer I wanted to capture haute couture and craftsmanship. Slow paced high end disciplines that produce sustainable and timeless items. This project is a reaction to this field of interest, because what happens if I treat a plastic bag the same way I would treat a sustainable handmade variant?